Business Model Canvass
Play-for-Charity
Play-for-Charity
Play-for-Charity is a mobile application that will help all smartphone users, charitable persons and sports game fans to donate in any charitable institutions local and international without hassle. It can also help you to find the nearest charity institute in your area.
Value proposition
- Play to donate (user-friendly)
Play-for-Charity is a user- friendly application. It will give satisfactory feelings to the users through the different choices of sports games and team, and a heartwarming feeling because they can help to all charities by just using it.
- Accessible to any charities and foundations
Play-for-Charity app can also help the users to choose or to find different charity institutions local and international that they want to help. This app is have an access to different charity institutions that are in need most.
- Hassle Free in Donating
Play-for-Charity app is hassle free base mobile application. Because the users don’t need to go to the charity institution just to give their help but they just have to use this app by betting to any sports game that telecast live in televisions and radio stations. If the users team win, the sports committee will send her/him a notification for the page of the different charity institutions that s/he needs to choose, then if the users already click the charity s/he want it will directly go to the bank account information of that charity.
Customer Segments
Play-for-Charity is a big helpful to charitable persons and sports game fan, and most especially to the charity institutions and foundations local and international.
Customer Relationship
Being always in touch to our clients is the best way to know their reactions and concerns regarding the Play-for-Charity application. Customer service options such as website/facebook forum and online services will be offered.
- Forum (Website or Facebook)
The future users of play-for-charity can interact to one another by posting concerns and creating topics. They can post their negative feedbacks for the service providers to be aware about the necessary modifications to be applied in the application and their suggestions.
- Online Service
The customers are free to ask questions and the related topics regarding the application through an email or Facebook message. The staff will then give answer to their concerns.
Key Partners
Key partners are the ones that will provide advertisements to promote Play-for-Charity.
- Charities and Foundations
Charities and Foundations as key partners, Play-for-Charity can be easily to promote through flyers, post it and social media because now a days majority of the charitable institutions and foundations have their personal websites and personal pages in different well known sites such as Facebook, Twitter and Instagram.
- Youtube
This is the easiest way to let people know as to how this application works and how easy it is to be use.
- Sports Organization
They are one of the major key partner of the application, because through them they can easily promote the application to all the fans of sports game by announcing live in television, radio stations and in their personal social media accounts and group pages and their website.
Key Activities
- Software Development
These key activities will help the application add more features for its improvement.
Key Resources
Our key resources will provide needs for building this application. These are the following:
- Software engineers
These people will design and investigate about this application
- Customers
Will provide information and suggestions for the improvement of the features of the application
- Software
The tools to be use by the software engineers
Channels
- Apps Store & Google Play
The application can be sold in Apps Store and in Google Play since it is the best store for application nowadays in smartphones.
- Social Media
Facebook and Twitter are the best way to promote Play-for-Charity, because many people use these for communication nowadays.
- Own website
For those smartphones users who cannot download this application from Google play, they can download the APK file of play-for-charity on its own website.
- TV advertisement
This is the best way to promote products because people nowadays are widely watching television.
- Youtube
People will know how the Play-for-Charity works and how it is to be used.
Cost Structure
The cost of this application will cover the following:
- Advertisement Fee
Fees for the promotion of the application.
- Maintenance Fee
For maintaining the application to avoid certain problems.
- Software engineers fees
For the payment of the software engineers.
Revenue Stream
7 days Trial version
This application will have a trial version good for a week. It will start from the time you download it from Google Play, Apps Store or from its own website. This version will have features lesser than the premium version.
- Revenue Estimate
This application will be sold to those individuals interested. For Example, let say that 100 people who download this application in trial version 10 of those will going to buy the premium version, and every smartphone user who buy this application will pay $.78
- Assume that in every 1000 people who downloaded this application we get 100 purchasers
100 X $ .78 = $78 > estimated total price in every 100 purchasers
Let’s assume that we have 1,000,000 smartphone users in the Philippines who downloaded trial version of this application and we can get a minimum of 100,000 purchasers of this application on that population.
100,000 X $.78 = $78,004.98 > Sales in the Philippines
- Outside Of the Country
Assuming that after 2 years the application has been made, 10 countries around the world have already been using the application. The total sale from each country is the same with the total sale of the Philippines.
$78,004.98 > Assuming sale in the Philippines
X 10 > different countries
-----------------------
$780,049.8 > Total future sale from the 10 countries
Where they can download Play-for-Charity
Smartphone users can easily download this application from Apps Store, Google Play, or from its own website. They can pay via Paypal or via Bank Account.
What is the problem that this application is addressing?
The problem that this application is addressing is that majority of us don’t have the capacity in donating in a charity and don’t know how. Because we all know that the one who do charities are those persons that has good financial stability. And also we all know that many of our countrymen loves to bet in a live sports games with their family and friends, and the money they won in bet are just goes to personal happiness like drinking alcoholic drinks or spend more in buying stuff that are no need.
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